Become a retail partner. Shaping the future together.
More than just vehicles. A business partnership with experience.
Knaus Tabbert combines a clearly positioned, strong brand portfolio with an experienced sales team. Our focus is on predictable, sustainable success in the retail sector – not on short‐term sales.
What this means for you as a retail partner in practical terms:
- A business model with a clear structure rather than a short‐term sales‐driven approach
- Predictability for investments, organisation and staff
- Support throughout the entire lifecycle: Sales, service, rentals and customer development
- A partnership with a long‐term vision rather than short‐termism
Everything you need for a successful caravan business.
Products & Range
Knaus Tabbert offers a full range of liners, motorhomes, campervans and caravans, with clearly distinct brands within the group.
Our partnerships are designed both to integrate into existing retail structures and to expand into new retail outlets with many years of experience in the caravanning industry or the vehicle trade."
Economy & Margin
We offer you a fair margin and bonus scheme with maximum flexibility, transparency, predictability and cost‐effectiveness.
Financing & Capital
Thanks to our strong partnerships in the field of sales and inventory financing, we can support you by freeing up tied‐up capital, particularly during the growth phase.
Workshop, Qualifications & Young Talent
After‐sales service is a key factor for success in the caravanning trade and, at the same time, a growing challenge. Knaus Tabbert provides targeted support to the trade sector in training young professionals and establishing sustainable workshop structures.
For example, retail partners who employ apprentices in the field of caravanning technology receive an increased rate of pay for all workshop hours invoiced via Knaus Tabbert during the apprenticeship period."
Acquisition & Onboarding Packages
Our business development and start‐up packages are designed to specifically reduce business risk during the start‐up phase and facilitate a structured market entry. Among other things, you will benefit from:
- Relief on financing costs during the start‐up phase
- Special arrangements to safeguard your margins during the first few years of the model’s life
- Support with point‐of‐sale materials and product launches
- Product and service training
The specific scope will be tailored to each individual location, market potential and development objective."
Systematic development.
Caravaning Partner Programm (CAPP)
CAPP is not a mandatory programme, but rather a structured framework for sustainable growth, and is unique in the caravanning industry in this form. Retail businesses vary in size, structure and regional market potential. The pace and nature of development are always determined by these factors and the business objectives of the respective organisation. To support this development as effectively as possible, Knaus Tabbert has developed the Caravaning Partner Programme (CAPP).
What sets CAPP apart:
• You can get started with just one brand
• Gradual development based on clear criteria
• Benefits and rewards grow in line with your commitment and close ties to Knaus Tabbert AG
The benefits for you as a retail partner
- Personal support from your local area manager
- Business consultancy, including advice on financing matters
- Guidance on investment and organisation
- Planning certainty through clear objectives
- State‐of‐the‐art handling of warranty and guarantee claims in the after‐sales department in collaboration with the technical field service team
- Spare parts supply via a central warehouse in Germany
- Opportunity to take part in regional and national trade fairs
- Training for staff and managers (including online courses) at our CAPP Academy
- Merchandise and Fan Shop
- A Europe‐wide service network for all brands
Staff Development & Recognition of Achievement
Knaus Tabbert supports its retail partners in the targeted development and motivation of their staff. Courses leading to IHK certification in sales, workshop operations and lettings help to raise the standard of performance within the retail business. In this context, performance, commitment and participation in training and professional development programmes are formally recognised and rewarded.
Systeme & Tools
State‐of‐the‐art tools make day‐to‐day working between manufacturers and retailers easier. These include a digital dealer portal, modern vehicle configurators, a digital training system, electronic spare parts catalogues, online shops, PIM/MAM systems and automated processes for efficient management and reporting.
These systems support you with product launches, product range management and brand‐consistent marketing communications. The focus is on sustainable sales, clear positioning in the regional market and avoiding short‐term, margin‐eroding one‐off campaigns.
A modern lead management system directs prospective customers from our manufacturers’ websites straight to you as a retail partner.
This is how a partnership with KNAUS TABBERT begins.
You don’t start with a contract, but with a face‐to‐face meeting. Together, we will assess whether the region, the focus and the economic conditions are suitable for a partnership.
The procedure
- No‐obligation enquiry
- Joint assessment of the market, structure and potential
- Tailoring the partnership to individual needs
- Supported start with personal contacts and coaches
Transparent. In a spirit of partnership. Reliable.
A partnership requires shared values.
We are actively expanding our dealer network and work exclusively with partners who think entrepreneurially, are proactive in sales and contribute to the long‐term development of their region.
We expect:
- A strong entrepreneurial spirit
- Spacious showrooms and a professional workshop for motorhomes and/or caravans
- Qualified specialist staff in sales and service
- Active sales with demonstration vehicles available at all times
- Sufficient financing options for the required stock
- Commitment to a professional brand and point‐of‐sale presence
- Attendance at training courses, dealer conferences and trade fairs
- Openness to further development through close dialogue with your area manager and our CAPP Academy
What you can expect:
- Partnership with one of Europe’s most successful caravanning manufacturers
- Dedicated personal contacts
- Transparent decision‐making and escalation procedures
- Collaboration based on partnership and mutual respect
- Clear prospects for development and growth within the CAPP dealer programme
Non‐binding enquiry
Thank you very much for your interest in our company. We look forward to hearing from you. The following information will help us prepare effectively for an initial meeting. They are intended solely to help you understand our company and are no substitute for meeting us in person.